The article points out that in today's consumer society, "cheap" has gone beyond the simple definition of price reduction to become a business strategy that affects consumers' shopping attitudes and choices. 'Cheap' may be derived from the advantages of mass production, or it may be a strategy of the brand to reduce profits and increase market share. Both consumers and merchants need to understand that not all cheap products are worth buying, and the balance between price and quality is crucial. In general, "cheap" is a sensible attitude to shopping and a deliberate choice of quality and price.

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